Effectively organize the resources required to establish a new business and obtain financing by writing an analysis of the prospective business enterprise.

None

About Instructor
Contact Information
Email Address: tach@consultant.com
Telephone (510) 684-8960

Education
Bachelor of Laws (LL.B. Hons.) and an MBA Degree in Business Administration

Teaching Experience
Instructor at De Anza College since Fall1984
Classes taught at De Anza: Introduction to Small Business, How to Write a Business Plan, and The Loan Application Process
Taught the following courses at University of Phoenix: Financial Analysis for Managers, Research & Evaluation, and Business Research Applications

Industry work experience:
Principal Consultant for almost two decades, Boardroom Planning Group—Written and reviewed numerous Business Plans of aspiring entrepreneurs seeking funding in both the private and public sectors in the Silicon Valley and throughout the State of California.

Currently works as a Learning Consultant for The Permanente Medical Group of Kaiser Permanente.

Phone: 510-684-8960

Email: tach@consultant.com

You are expected to work as part of an e-team to fully complete a business plan for an original concept. You will be expected to come prepared to each forum/group meeting ready to participate and contribute to the group’s agenda. A Business Plan Evaluation Form will be used to assess your contribution to group discussions by your team members.

In evaluating the quality of participation in group assignments, team members should consider each member’s preparedness, logical reasoning, and the ability to apply general concepts to the specific situations under discussion.

Throughout the term your e-team must be ready to discuss your plan on a pace that replicates our journey through the book. For example, upon completion of Chapter 3—Feasibility Analysis, you must be prepared to complete the worksheets that are included in Appendix 3.1. In this way, as we move through the term, you will build your plan progressively until the final document is completed.

One of the most effective ways for you to experience entrepreneurship is to experience it through a hands-on approach. In this course you are expected to interact with members of the business community, faculty and other resources you will find necessary to complete your business plan.

Students who plagiarize, submit the work of others as their own, or cheat on exams will receive an F in the course and will be reported to college authorities. For more information, see the Student Handbook PowerPoint presentation on Academic Integrity.

By the end of the course, the student should be able to:

• Identify the reasons for writing a Business Plan.


• Recognise the importance of developing and screening business ideas.


• Conduct a Feasibility Analysis.


• Identify and evaluate the key components of an Industry.


• Identify and evaluate the key components of a Market.


• Identify and evaluate the key components of a Marketing Plan.


• Undertstand the importance of the Management Team and the Company structure.


• Demonstrate the ability to identify business risks and prepare contingency plans.


• Identify and evaluate the key components of an Operations Plan.


• Identify the critical components of a Financial Plan.


• Prepare a compelling Executive Summary for the Business Plan.


• Prepare for and deliver an Effective Business Plan Presentation.

Bruce R. Barringer, Preparing Effective Business Plans: An Entrepreneurial Approach, Pearson Prentice Hall, 2009

Business Plan Assignment

1. Business Plan idea: Within the first two weeks of the term, you are required in a team setting to identify and present your idea for a new business venture.


2. Feasibility Analysis: Conduct a Feasibility Analysis during the third week. The deliverable for this section will be completion of Appendix 3.1 from your text.


3. Written Plan & Presentation: From weeks 4-10, you will actually write your business plans as groups. The Plan is a carefully prepared, cohesive document that contains a comprehensive analysis of the business that reflects the considerations of customers and competitors as well as the viewpoints of the investors and the entrepreneur. The Plan should provide a framework for the systematic and comprehensive evaluation of the business idea that will enable the owner/manager to take an objective and critical view of the entire business. The plan should help the owner/manager deal with uncertainties, evaluate risks, and prepare contingencies enabling them to anticipate events, rather than react to them.

For viewing eclips and sharing your thoughts about a particular clip and responding to other classmate's posts.

Midterm (75 points) covers textboook Chapters 1 – 5.

Final Exam (75 points) covers textbook chapters 6 – 10.

450-500 A

425-449 A-

400-424 B+

375-399 B

350-374 B-

325-349 C+

300-324 C

275-299 D+

250-274 D

225-249 D-

0-224 F

21 September - 27 September

Read Chapter 1 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 1.

Attempt to answer the Review Questions for Chapter 1.

Familiarize yourself with the Application Questions for Chapter 1.

28 September - 4 October

Read Chapter 2 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 2.

Attempt to answer the Review Questions for Chapter 2.

Familiarize yourself with the Application Questions for Chapter 2.

Group Exercise: Identify and present an idea for a new business venture. Due before midnight on Saturday, 10/3.

5 October - 11 October

Read Chapter 3 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 3.

Group Exercise: Complete Feasibility Analysis using Appendix 3.1 on page 70 of your text.book.

Due before midnight on Saturday, 10/10.

12 October - 18 October

Read Chapter 4 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 4.

Group Exercise: Topic: Draft a Mission Statement. Purpose: To practice writing a Mission Statement.

Due before midnight on Saturday, 10/17.

19 October - 25 October

Read Chapter 5 and 6 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 5 and 6.

Group Exercise 1—Due before midnight on Saturday, 10/24.

Jeff Bezos of Amazon.com. Answer the six questions at the end of the story.

Group Exercise 2—Due before midnight on Saturday, 10/24

Magic Johnson—Founder of Johnson Development Corp.

What business plan lessons do you learn from Magic Johnson’s entrepreneurial story?

26 October - 1 November

Read Chapter 7 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 7.

Group Exercise 1—Due before midnight on Saturday, 10/31.

Ray Kroc—Founder of McDonald’s. What business plan lesson(s) do you learn from this story?

2 November - 8 November

Read Chapter 8 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 8.

Group Exercise 1—Due before midnight on Saturday, 11/7.

Topic: Green Light Signals

Purpose: To identify individuals to add to a board of directors who will “signal” the legitimacy of a high-potential venture to investors. For details, see Chapter 8.

9 November - 15 November

Read Chapter 9 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 9.

Group Exercises—Due before midnight on Saturday, 11/14.

1. Topic: An Amazing Operating Model

Purpose: To highlight the importance of an Operating Model in the success of a business. For details, see Chapter 9

2. Topic: Barbeques and Barbies

Purpose: To demonstrate the importance of an Operations Plan on seasonal businesses. For details, see Chapter 9

3. Topic: Intellectual Property Audit

Purpose: To determine the extent of the intellectual property of a business.

16 November - 22 November

Chapter 10: Financial Projections

Read Chapter 10 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 10.

Access http://www.toolkit.com/small_business_guide/sbg.aspx?nid=P02_9000

Locate, print and study the Service Business Plan Financials

Locate, print and study the Manufacturer's Business Plan Financials.

23 November - 29 November

Read Chapter 11 of Preparing Effective Business Plans—An Entrepreneurial Approach.

View the Power Point presentation for Chapter 11.

30 November - 6 December

Final Exam

7 December - 13 December

Presentation and Delivery of Final Business Plans

December 7, 2009, 6-830pm, at De Anza College campus, ADM 119

This course utilizes Catalyst, De Anza's Online Learning Community. Please view the Catalyst website at https://catalyst.deanza.edu/ to login. Please note that you will be unable to login until the first day of class. Be sure you are using your correct username and password - do not use your social security number or international "99" number. If you need help logging in or finding your student ID, please view the short instructional video at: https://catalyst.deanza.edu/?pg=mod1. Additional instructions and assistance can be found on the Catalyst website.

Phone: 408-864-8455
http://books.fhda.edu/fhda/

De Anza College Library Services are available for all students and faculty, both on and off campus. Please consult the library website for a complete description of the library services and hours:

De Anza College Library: http://www.deanza.edu/library/

Services of particular interest to off campus students include:

• Access to the Library Catalog which includes books, DVDs, and course reserves. Here is a link to the library catalog:
  Library Catalog: http://library.deanza.edu/uhtbin/webcat
• Article Databases and Research Databases The library subscribes to several electronic databases which provide access to thousands of full-text journals, newspapers, and magazine articles. Research databases include: LEXIS NEXIS Academic, Encyclopedia Britannica Online and a Practice Test Database which contains Nursing Exams, TOEFL Preparation, College Entrance Exams, and many more.

To use the article or research databases from an off campus computer, log in with your 14 digit library number or eight digit student id number. These instructions are repeated on the first page of the library website along with descriptions of all the online resources provided.