Application of writing skills to business communications; public relations functions of business correspondence.
Instructor Information: Oduro 'Tach' Takyi
Email Address: firstname.lastname@example.org
Telephone: (510) 684-8960
Bachelor of Laws (LL.B. Hons.) and an MBA Degree in Business Administration
Instructor at De Anza College since Fall 1984
Classes taught at De Anza: Introduction to Small Business, How to Write a
Business Plan, and The Loan Application Process
Taught the following courses at University of Phoenix: Financial Analysis for
Managers, Research & Evaluation, and Business Research Applications
Industry work experience:
Principal Consultant for almost two decades, Boardroom Planning Group. Written
and reviewed numerous Business Plans of aspiring entrepreneurs seeking funding
in both the private and public sectors in the Silicon Valley and throughout the
State of California.
Also worked as a Learning Consultant for The Permanente Medical Group of
Office Location: N/A
Office Hours: Can schedule Chat Sessions for students on the Catalyst
Highly Recommended Supplements:
An up-to-date dictionary is highly recommended. Some good dictionaries include the American Heritage Dictionary, the Random House Webster’s Dictionary, and the Merriam Webster's Collegiate Dictionary. You may want to consider an online subscription to Merriam Webster’s unabridged edition at https://member.m-w.com/subscribe.php. You can try it for 14 days before you subscribe. If you have a Smartphone or a slate you can buy a Merriam-Webster app for it or use the free Dictionary.com app. A free downloadable dictionary is also available at http://wordweb.info/free/ and a free app is available for Dictionary.com. You can also follow the Merriam Webster’s editor on Twitter at https://twitter.com/PeterSokolowski. …AND
A reference guide for grammar, punctuation, and formatting available in print and digital versions—Sabin, William, Gregg Reference Manual (Eleventh Edition, Boston, MA: McGraw-Hill/Irwin, 2010).
Highly Recommended Applications:
A full-featured word processing program such as Word, WordPerfect, or OpenOffice is recommended. Office 2010 is available at the De Anza Bookstore at educational prices for students. OpenOffice is downloadable for free from www.openoffice.org/. For assignments needing only basic word processing features, a web-based service can be used. Some of these include Google Docs at http://docs.google.com/, Zoho at http://www.zoho.com/ and Buzzword at http://acrobat.com/. Windows Mobile, Blackberry, Palm, iPhone, and Android versions are available for your Smartphone.
Other nice to have programs include a graphics/presentation program such as Microsoft’s PowerPoint, Google’s Presentations, or Apple’s Keynote; a personal information manager program such as Outlook, Google Calendar, and others; and an organizer such as EverNote or OneNote. Many of these are available as both desktop and apps. A cloud app you may want is Dropbox.com for online storage of your files. It lets you access your files from any Internet connected desktop, Smartphone, and/or slate. In your presentations, you can also record your voice with your slides using a free tool like Jing.
Upon successful completion of the course, the student should be able to:
• Adapt the concepts of the basic communication model to written messages and oral presentations through careful audience analysis and message planning.
• Choose words, write sentences, and develop paragraphs for good news, bad news, and persuasive messages that are clear, concise, complete, and accurate.
• Organize and write clear business e-mails and letters
• Incorporate technology effectively in gathering, organizing, writing, and presenting written and oral messages.
• Effectively gather, interpret, and organize both secondary and primary information needed to support written and oral reports.
• Evaluate and produce visuals to communicate messages quickly and accurately.
• Write effectively for those with English as a second language.
• Collaborate effectively on written documents.
• Organize and write a short report or a proposal
• Prepare a well-structured, long, formal report
• Prepare and organize an effective formal presentation
• Describe what one can do to effectively communicate across cultures
Business Communication by Marie E. Flatley, Kathryn Rentz, and Paula Lentz(New York, McGraw-Hill/Irwin, 2012).
WEEK 1 Letter ofIntroduction
WEEK 2 Memo/Email
WEEK 3 No written assignment
WEEK 4 Appropriate Style
WEEK 5 Good News Message
WEEK 6 Bad News Message
WEEK 7 Persuasive Message
WEEK 8 Start Culture Report for Week 12
WEEK 9 Short Report
WEEK 10 Presentation
WEEK 11 Cover Messages
WEEK 12 1. Summary Report &
2. Culture Report
Students who plagiarize, submit the work of others as their own, or cheat on exams will receive an F in the course and will be reported to college authorities. For more information, see the Student Handbook PowerPoint presentation on Academic Integrity.
Note to Students with Disabilities
If you have a disability-related need for reasonable academic accommodations or services in this course, provide instructor with a Test Accommodation Verification Form (also known as a TAV form) from Disability Support Services (DSS) or the Educational Diagnostic Center (EDC). Students are expected to give five days notice of the need for accommodations. Students with disabilities can obtain a TAV form from their DSS counselor (864-8753—DSS main number) or EDC advisor (864-8839—EDC main number).
Testing / Grading
Because writing is a skill, all your work and the final course grade will be evaluated on a performance scale rather than a curve. Tests are based on both your knowledge about writing concepts and your application of these concepts to a variety of writing and speaking assignments. These assignments are ones you are likely to run into both in the workplace and in your upper division work in business.
Indicated below are the weighting of various components in your final grade and the scale used to determine the course grade. The Lesson Plan and the assignments above show the readings for these assignments and the weeks the graded assignments are due.
Letter of Introduction 45
Appropriate Style 45
Good News Message 45
Bad News Message 45
Persuasive News Message 45
Culture Report 100
Short Report/Email 45
Cover Messages 70
Summary Report 45
A+ 550 –600
A 500 –549
A- 450 –499
B+ 400 –449
B 350 –399
B- 300 –349
C+ 250 –299
C 200 –249
D+ 150 –199
D 100 –149
F 50 – 99
Policy on Copying and Cheating:Students who submit the work of others as their own or cheat on exams or other assignments will receive a failing grade in the course and will be reported to college authorities.
This course utilizes Catalyst, De Anza's Online Learning Community. Please view the Catalyst website at https://catalyst.deanza.edu/
to login. Please note that you will be unable
to login until the first day of class
. Be sure you are using your correct username and password - do not use your social security number or international "99" number. If you need help logging in or finding your
student ID, please view the short instructional video at: https://catalyst.deanza.edu/?pg=mod1
. Additional instructions and assistance can be found on the Catalyst website
De Anza College Bookstore Contact Information
De Anza College Library Services are available for all students and faculty, both on and off campus.
Please consult the library website for a complete description of the library services and hours:
De Anza College Library: http://www.deanza.edu/library/
Services of particular interest to off campus students include:
- Access to the Library Catalog
which includes books, DVDs, and course reserves. Here is a link to the library catalog:
- Article Databases and Research Databases The library subscribes to several electronic databases which
provide access to thousands of full-text journals, newspapers, and magazine articles. Research databases
include: LEXIS NEXIS Academic, Encyclopedia Britannica Online and a Practice Test Database which contains
Nursing Exams, TOEFL Preparation, College Entrance Exams, and many more.
To use the article or research databases from an off campus computer, log in with your 14 digit library
number or eight digit student id number. These instructions are repeated on the first page of the library
website along with descriptions of all the online resources provided.