Effectively organize the resources required to establish a new business and obtain financing by writing an analysis of the prospective business enterprise.
Instructor Information: Oduro 'Tach' Takyi
Email Address: firstname.lastname@example.org
Telephone: (510) 684-8960
Bachelor of Laws (LL.B. Hons.) and an MBA Degree in Business Administration
Instructor at De Anza College since Fall 1984
Classes taught at De Anza: Introduction to Small Business, The Business Plan,
Business Communication and The Loan Application Process
Taught the following courses at University of Phoenix: Financial Analysis for
Managers, Research & Evaluation, and Business Research Applications
Industry work experience:
Principal Consultant for almost two decades, Boardroom Planning Group. Written
and reviewed numerous Business Plans of aspiring entrepreneurs seeking funding
in both the private and public sectors in the Silicon Valley and throughout the
State of California.
Also worked as a Learning Consultant for The Permanente Medical Group of
Email: email@example.com; firstname.lastname@example.org
Office Location: N/A
Office Hours: Can schedule Chat Sessions for students on the Catalyst
You will be required to select a business idea/concept to
fully complete a business plan.
Throughout the term you must be ready to discuss your plan
on a pace that replicates our journey through the book. For
example, upon completion of Chapter 3-Feasibility Analysis,
you must be prepared to complete the worksheets that are
included in Appendix 3.1. In this way, as we move through
the term, you will build your plan progressively until the
final document is completed.
One of the most effective ways for you to experience
entrepreneurship is to experience it through a hands-on
approach. In this course you are expected to interact with
members of the business community, faculty and other
resources you will find necessary to complete your business
Students who plagiarize, submit the work of others as their
own, or cheat on exams will receive an "F" in the course and
will be reported to college authorities. For more
information, see the Student Handbook PowerPoint
presentation on Academic Integrity.
By the end of the course, the student should be able to:
- Identify the reasons for writing a Business Plan.
- Recognize the importance of developing and screening
- Conduct a Feasibility Analysis.
- Identify and evaluate the key components of an Industry.
- Identify and evaluate the key components of a Market.
- Identify and evaluate the key components of a Marketing
- Understand the importance of the Management Team and the
- Demonstrate the ability to identify business risks and
prepare contingency plans.
- Identify and evaluate the key components of an
- Identify the critical components of a Financial Plan.
- Prepare a compelling Executive Summary for the Business
- Prepare for and deliver an Effective Business Plan
Bruce R. Barringer, Preparing Effective Business Plans: An
Entrepreneurial Approach, Pearson Prentice Hall, 2009
Business Plan Assignment
- Business Plan idea: By the end of the second week of the
term, you are required to come up with the business
idea/concept for your proposed business.
- Feasibility Analysis: Conduct a Feasibility Analysis
during the third week.The deliverable for this section will
be completion of Appendix 3.1 from your text. Instructor
will provide you with an electronic template of Appendix
- Written Plan & Presentation: From weeks 4-11, you will
actually start writing your business plan. The Plan is a
carefully prepared, cohesive document that contains a
comprehensive analysis of the business that reflects the
considerations of customers and competitors as well as the
viewpoints of the investors and the entrepreneur. The Plan
should provide a framework for the systematic and
comprehensive evaluation of the business idea that will
enable the owner/manager to take an objective and critical
view of the entire business. The plan should help the
owner/manager deal with uncertainties, evaluate risks, and
prepare contingencies enabling them to
anticipate events, rather than react to them.
Note to Students with Disabilities: If you have a
disability-related need for reasonable academic
accommodations or services in this course, provide (name of
Instructor) with a Test Accommodation Verification Form
(also known as a TAV form) from Disability Support Services
(DSS) or the Educational Diagnostic Center (EDC). Students
are expected to give five days notice of the need for
accommodations. Students with disabilities can obtain a TAV
form from their DSS counselor (864-8753 DSS main number) or
EDC advisor (864-8839 EDC main number).
Testing / Grading
Midterm Exam 100 points 20%
Final Exam 100 points 20%
Assignments 100 points 20%
Presentation Idea 20 points 4%
Feasibility Analysis 50 points 10%
Final Plan Presentation 50 points 10%
Final Written Plan 80 points 16%
Total Business Plan Points: 200 points 40%
Overall Total Possible Points: 500 points 100%
Policy on Copying and Cheating:Students who submit the work of others as their own or cheat on exams or other assignments will receive a failing grade in the course and will be reported to college authorities.
This course utilizes Catalyst, De Anza's Online Learning Community. Please view the Catalyst website at https://catalyst.deanza.edu/
to login. Please note that you will be unable
to login until the first day of class
. Be sure you are using your correct username and password - do not use your social security number or international "99" number. If you need help logging in or finding your
student ID, please view the short instructional video at: https://catalyst.deanza.edu/?pg=mod1
. Additional instructions and assistance can be found on the Catalyst website
De Anza College Bookstore Contact Information
De Anza College Library Services are available for all students and faculty, both on and off campus.
Please consult the library website for a complete description of the library services and hours:
De Anza College Library: http://www.deanza.edu/library/
Services of particular interest to off campus students include:
- Access to the Library Catalog
which includes books, DVDs, and course reserves. Here is a link to the library catalog:
- Article Databases and Research Databases The library subscribes to several electronic databases which
provide access to thousands of full-text journals, newspapers, and magazine articles. Research databases
include: LEXIS NEXIS Academic, Encyclopedia Britannica Online and a Practice Test Database which contains
Nursing Exams, TOEFL Preparation, College Entrance Exams, and many more.
To use the article or research databases from an off campus computer, log in with your 14 digit library
number or eight digit student id number. These instructions are repeated on the first page of the library
website along with descriptions of all the online resources provided.