Bus 10: Introduction to Business
Course Overview and Syllabus
Hybrid Format - Lecture & Online 
Fall 2015  5 units
Michele Fritz

Section 01Y Meets Mondays & Wednesdays from 9:30 to 11:20 AM in ADM 102.  Students need to schedule one additional hour per week for team meetings and online work.
Sections 03Y & 3YH Meet Tuesdays & Thursdays from 9:30 to 11:20 AM in ADM 102.  Students need to schedule one additional hour per week for team meetings and online work.
Office Hour: Mondays through Thursdays, from 8:15-9:15 AM in F-51J.  Fridays, online from 10:30-11:30 AM.
Email Address: fritzmichele at deanza.edu  (Please note that Michele has one "L".  Also, I check email daily, but not on weekends!)
Telephone: (408) 864-8615 (Please use email for urgent messages.)
Faculty Web Site:  http://www.deanza.edu/faculty/fritz/       My web site contains assignments and course documents for students.

Course Objectives & Student Learning Outcomes:

Introduction to Business is a survey course which provides a broad overview of the environment, principles, and functions of business.  Students will gain a firm foundation in business terminology and practices essential for success in industry.  Throughout the course students will have the opportunity to learn more about different functional areas and industries to start career planning.  By the end of the course students will be able to:
  1. Distinguish among the primary functions within a business, (i.e., marketing, operations, human resources, accounting and finance) and identify the interests and roles of key business stakeholders (i.e., employees, management, owners, and society).
  2. Demonstrate a working vocabulary of business terms.

Required Materials:

Course Requirements:

Lesson Plan:

Date Class Topic (Please refer to Catalyst site for details.)
Week 1
Course Introduction; Entrepreneurship
Week 2
Accounting; Teamwork
Week 3
Marketing Strategy; Pricing & Promotion
Week 4
More on Marketing: Distribution & Branding; Exam 1
Week 5
Product Development; Operations Management
Week 6
Finance and Money
Week 7
Legal Forms of Ownership; Management
Week 8
Exam 2; Communications;  Human Resource Management
Week 9
Motivation; Social Responsibility
Week 10
Technology;  Economics
Week 11
Exam 3; Global Business
Week 12 Final Exam


Assignment Weights (Excluding Extra Credit)
Course Requirement
Point Value
4 Exams (lowest one dropped)
120 Points
Homework & Participation
40 Points
Mike's Bikes & Peer Reviews 40 Points 20%
Total Available
 200 Points

Grade Scale

If Your Total Points Are

Resulting Grade

195 or above A+
185 - 194 A
179 - 184 A-
175 - 178 B+
165 - 174 B
159 - 164 B-
155 - 158 C+
139 - 154 C (C- grade does not exist)
135 - 138 D+
125 - 134 D
119 - 124 D-
<119 F

Honors Section (3YH):

An Honors cohort is being offered in this section.  Eligibility requirements can be found at www.deanza.edu/honors.  The cohort requires a written project about the business simulation in order to earn an Honors designation for this class on your transcript. Details about the honors project are posted on the home page in Catalyst. You must commit to participating in the Honors cohort by the end of the first week of the quarter by dropping the current section of this course and adding the Honors section.  To obtain the add code, you must provide your name and student ID on a form which is considered a written contract with your instructor.  Once you commit to the Honors section, you will be expected to complete the honors project at an A or B quality level.  Failure to complete the Honors work at this level will result in a lowering of grade by one full letter grade.   

Academic Integrity:

Disruptive Behavior:

Dropping the Class:

Students who need to withdraw or drop are responsible for submitting their own transaction in the portal.  Students who remain registered in the class will receive the grade earned.  The instructor reserves the right to drop students who have excessive absenteeism per the attendance requirement.