Business 71

Course Overview and Syllabus 
Winter 2002
Michele Fritz

Section 61 Meets:  Tuesday evenings, 5:40 to 9:20 PM in G7.
Call Number:  0296
Office Hours: Mondays 4:15 - 5:15 PM, Tuesdays 2:00-3:00 PM, and Thursdays 1:00-3:00 PM.
Office Location: Mod Quad 11. (Prefab buildings located in Parking Lot A, north of the ATC.)
Email Address: FritzMichele at   (Please use email for urgent messages.)
Telephone: (408) 864-8615  (Voicemail only, live calls not available at this time.)
Web Site:  (My web site contains course documents, a frequently-updated list of weekly assignments, and many tools and resources for students.)
Faculty Mail Box Location:  Go straight into the Administration building; take the hallway on the right; take the second door on the left. My mailbox is located in the full time faculty section on the right wall.

Course Objectives:

This course examines the Internet as a tool for effective marketing.  Students will learn how the Internet has impacted the marketing environment, consumers, and the elements of the marketing mix, and explore implications for a company's marketing plan.

Advisory Prerequisites:

Required Materials:

Course Requirements:

Academic Integrity:

Grading Policy:

Assignment of Grades:


Week Of: 
 Class Topic
Course Introduction and Overview.
E-Marketing Environment and Technology Overview.
[Homework 1 Due in Class.]  Internet User Characteristics and Behavior.
Market Research.
[Homework 2 Due in Class.]  Products and Services on the Internet.
[Midterm in Class.]  Pricing and Distribution on the Internet.
E-Marketing Communications.
The E-Marketing Plan.
[Email Newsletter Due in Class.] Customer Relationship Management.
[Homework 3 Due in Class.]  Ethics and Law.
Wrap Up on Ethics; Exam Review. Final Exam will be held from 5:40 to 7:40 in class.
3/26 at 6:15 PM
Final Exam.