Business 79

Business Strategy

Course Overview and Syllabus 

Spring 2006
4 Units

Michele Fritz
Section 61 Meets:  Monday and Wednesday evenings, 5:30 - 7:10 PM in MCC-17.
Call Number:  2454
Office Hours: Mondays 1:45-2:15 and 4:45-5:15 PM; Tuesdays and Thursdays 2:00-3:00 PM; and Wednesdays 4:15-5:15 PM.
Office Location: F51J, which is near the Forum building. 
Email Address: fritzmichele at   (Please note that Michele has one "L".   Also, you may receive a reply from another email account, but this is the account that I check most frequently so please use it.)
Telephone: (408) 864-8615 
Web Site:           My web site contains all course documents, weekly homework assignments, and many tips, tools and resources for students.
Faculty Mail Box Location:  To submit written correspondence outside of class, you may use the homework drop box in Campus Center near the Fireside Dining Room.  Mail is collected from the box and delivered to faculty twice each school day.

Course Objectives:

This is a "big picture" course which provides a view of business from the perspective of the CEO.  It provides a framework for the analysis of industries and individual companies competing in today's economy.  Traditional businesses will be compared with e-businesses.  Students will learn how to develop a strategic plan and how its implementation can impact a firm’s competitive success.


Computer Applications and Office Systems 94 or Computer Information Systems 94; English Writing 100B & Reading 100 (or Language Arts 100), or English as a Second Language 172 and 173; Mathematics 200 or 210.

Required Materials:

Course Requirements:

Grading will be based on evidence of logical analysis using course concepts, proper grammar, and writing style.  It is not a research report.  Authors of excellent papers will substantiate their conclusions based on logic and case facts.  This assignment should be organized like a formal report, written in complete paragraphs with transitions, etc.  Bullet points or notes are not acceptable.  Papers must be typed, double spaced, in a standard font size of 10 or 11.  Avoid using a "report cover"-- a staple is sufficient.  Please observe the maximum length for the report--your instructor will not read beyond it.

Drop Policy:

Students are responsible for completing the appropriate forms in order to drop the class during the first 8 weeks.  Students who remain registered in the class will receive the grade that they have earned.

Academic Integrity:

Students who submit the work of others as their own or cheat on quizzes will receive a failing grade in the course and will be reported to college authorities.

Grading Policy:

Assignment of Grades:


Detailed homework instructions can be found in the Weekly Homework Assignments file on the instructor web site.
Week # 
 Class Topic
Course Introduction;  The Strategic Management Process.
Setting Company Direction & Financial Analysis; Anheuser-Busch case.
Industry Analysis; Peapod case.
Company Analysis; more on Peapod.
Strategy and Competitive Advantage;  Dr. Koop case.
Tailoring Strategy to fit the Situation; eBay case.
Implementing Strategy and the McKinsey 7-S model.
Building Organizational Capabilities; Kimpton Hotel case
Presentations on Guisseppe's Original Sausage Company and Cannondale Corporation.
Managing the Internal Organization; Culture and Leadership; return to Kimpton Hotels.
Wrap-Up on Strategic Management; Dell Computer case.