This video accompanies Chapter 6
Name of video: It's In the Bag: Joe-To-Go
While Watching the Video, Try to Find the Answers to These Questions
  1. How old was Jerry Andrews when he launched "Joe-to-Go"?
  2. What kinds of experts did Jerry Andrews need to find and utilize in order to bring his new product idea to market?
  3. Which took longer for Jerry, finding the right bag for the inner liner (i.e. a bag made of the right material) or finding the right box (i.e. a box made of the right material) for the exterior portion of his product?
  4. Did Jerry's product idea win any national new product awards or recognition?
  5. Did Joe-to-Go's initial sales efforts meet with success? Did Jerry give up on his idea?
  6. Does Jerry Andrews have a physical disability? Why?
  7. What was Joe-to-Go's first national customer? In what year did Joe-to-Go win that account?
  8. Do Joe-to-Go's customers now include Krispy Kreme and Starbucks?
  9. What former U.S. presidential hopeful is depicted holding Joe-to-Go's product and using it to offer coffee to members of his staff at the end of the video?