This video accompanies Chapter 6
Name of video: It's In the Bag: Joe-To-Go
While Watching the Video, Try to Find the Answers to These Questions
- How old was Jerry Andrews when he launched "Joe-to-Go"?
- What kinds of experts did Jerry Andrews need to find and utilize in order to bring his new product idea to market?
- Which took longer for Jerry, finding the right bag for the inner liner (i.e. a bag made of the right material)
or finding the right box (i.e. a box made of the right material) for the exterior portion of his product?
- Did Jerry's product idea win any national new product awards or recognition?
- Did Joe-to-Go's initial sales efforts meet with success? Did Jerry give up on his idea?
- Does Jerry Andrews have a physical disability? Why?
- What was Joe-to-Go's first national customer? In what year did Joe-to-Go win that account?
- Do Joe-to-Go's customers now include Krispy Kreme and Starbucks?
- What former U.S. presidential hopeful is depicted holding Joe-to-Go's product and using it to offer coffee to
members of his staff at the end of the video?