This video accompanies Chapter 6
Name of video: Jay Goltz and Artist's Frame Service
While Watching the Video, Try to Find the Answers to These Questions
  1. What career did people tell Jay Goltz he should go into when he was in college? Why?
  2. What are Jay Goltz’s beliefs and attitudes about the importance of customer service when you’re in business for yourself?
  3. To what single factor does Jay Goltz attribute most of his early success in business?
  4. According to Jay Goltz, which is the more common path to riches in business, inventing new product and service concepts the world has never seen before, or taking existing concepts and executing them better?
  5. When Jay Goltz talks about the importance of "leveraging your assets" in business, what does he mean? What examples does he give?
  6. According to Jay Goltz, what three skills are essential to business success?