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How to Promote Your Event @ De AnzaPlanning your event before you promote it
As you plan your event, identify your promotional or marketing goals:
Once you determine your goal(s), you can decide which of these promotion vehicles work best for your event.
Ways to Promote Your Event at De AnzaDE ANZA WEB SITESponsoring Department or Program Web siteWhether your event is for everyone (film screening, speakers series) or a specific audience (staff development training, student workshop), ask the sponsoring department or organization to create a Web page about the event or list the event on its News and Events section.
De Anza Events CalendarIf the event is open to everyone, post your event on the De Anza Events Calendar. Student Group Event Calendar Request
Faculty and Staff Group Event Calendar Request
De Anza Home PageOnce an event is posted on the De Anza Events Calendar, it will be promoted from the De Anza Home Page as the date nears, usually within a week of the event. If you want the event promoted sooner or as a News and Notices item, e-mail the Web Team at webteam@deanza.edu with your request. TARGETED MESSAGESMany De Anza student groups have a Facebook presence. Use this tool to promote your event by creating a Facebook Event Page, then linking to it from your other electronic media. If your event has wide-reaching appeal, we may post it on the official De Anza College Facebook page. Contact Marisa Spatafore at spataforemarisa@deanza.edu for more information. De Anza Employee Campus MemoDe Anza's Marketing/Communications Office creates a Campus Memo that is emailed to faculty and staff employees periodically. If you want your event included in this electronic publication, e-mail Lois Jenkins at jenkinslois@deanza.edu. MyPortal Targeted AnnouncementsIf you want to promote your event to faculty, e-mail the Web Team at webteam@deanza.edu Classroom and Governance Meeting AnnouncementsRequest that an announcement be made about your event at a shared governance meetings, such as DASB and/or ICC meetings, or ask individual faculty if you may make an announcement during a class session. Outdoor Electronic BoardDepending upon space, the outdoor electronic boards at the northern corners of campus may be used to promote open community events of broad interest. NEWS MEDIALa Voz Weekly Student NewspaperContact the La Voz Weekly student newspaper office to promote your event through free calendar listings and paid ads. PRINTED FLYERS and POSTERSSee the De Anza College Posting and Free Speech Policy on the Office of College Life Documents and Form Web page.Flyer and Poster Graphic Design ConsiderationsWhen creating graphics for branding/promoting an event,
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