Fundamentals of marketing: product planning and development; pricing strategies; marketing channels.
Instructor Information: Dionne Morgan
Professor Dionne Morgan has over 20 years of experience in the business community. In addition to teaching business and marketing courses at DeAnza College and other colleges and universities in the San Francisco Bay Area, she also works at Hewlett Packard Enterprise (HPE). As a Worldwide Marketing Manager at HPE, Dionne manages a team that is responsible for developing and executing global marketing programs to help increase awareness and sales of technology services.
Dionne has a passion for teaching and a passion for marketing. This passion coupled with real-life experience make her courses applicable to the field of business in all industries.
Office Hours: Mondays and Wednesdays via e-mail (6-7pm)
This course will require approximately 20-30 hours of individual work per week.
1. All registered and wait-listed students must complete the Online Orientation and submit the Student Information Form. Visit the Distance Learning section of the DeAnza College website for details, including the deadline. If you are on the wait-list and have completed the Online Orientation by the deadline you may e-mail me for your add code.
2. The Distance Learning section of the DeAnza College website may be found at http://www.deanza.edu/distance/ 3. Pre-registered students and wait-listed students who do not complete the online orientation by the deadline will be dropped to make room for other students who want to add the class. Students who add the class must also complete the orientation.
4. Students who decide to drop the class at any point must handle the drop procedure with the college themselves.
5. Read the textbook assignments for each week.
6. Be active online at least 3 days a week. Being active includes taking quizzes, taking tests, submitting papers, posting on the Forum (must post at least one comment per week), posting a substantive response to other students’ posts (must respond to at least two posts per week). A response of “I agree” or “I disagree” is not considered substantive.
7. Submit a well-thought out one-page paper each week with responses to the questions at the end of the weekly case studies. The paper should be single-spaced, Times New Roman, 12-point font.
8. Complete the Marketing Plan.
9. Pass two online quizzes.
10.Getting help: You may post questions to the Forum asking your colleagues about the assignments or course materials (answers to quizzes and exams may not be posted). You may also contact the instructor via e-mail. 11. You MUST be courteous and respectful to your classmates at all times. No inappropriate language is allowed. Any violation will result in you being dropped from the course immediately.
This is an introductory level course designed to introduce the student to basic marketing terminology and principles, including product planning and development, pricing, promotions, and marketing channels. Student Learning Objectives include:
1. Analyze the effectiveness of the marketing mix (product, price, promotion and distribution) for a particular organization.
2. Determine appropriate market segments and target markets and describe the major components of a fundamental model of consumer behavior.
3. Identify global forces external to the organization that affect marketing strategies.
“Marketing”, Eleventh Edition. Authors: Roger A. Kerin, Steven W. Hartley and William Rudelius. ISBN 13-9780078028892
• Textbook: “Marketing”, Eleventh Edition. Authors: Roger A. Kerin, Steven W. Hartley and William Rudelius. ISBN 13-9780078028892
• Internet access, including ability to view Adobe Flash videos, is required.
• Ability to view Adobe Acrobat files
Each student's course grade will be calculated as a weighted average of 4 grade components -- Quiz, Final Exam, Online Discussions, Marketing Plan. 5 points per week will be deducted from all late submissions.
Policy on Copying and Cheating:Students who submit the work of others as their own or cheat on exams or other assignments will receive a failing grade in the course and will be reported to college authorities.
Library West Computer Lab(LWCL)
The Library West Computer Lab offers support services for Online Education students including: open computer
lab with Internet access, stations for viewing videotapes and videotape checkout.
A photo I.D. card is required to check out materials or use computers in the Library West Computer Lab, use
computers in other campus computer labs.
To check out videotapes from the OML a Online Education Center I.D. Card is also required
The Online Education I.D. cards are available from the Online Education Center.
Basement floor of the Learning Center West building, Room 1, on the De Anza College campus.
This course utilizes Catalyst, De Anza's Online Learning Community. Please view the Catalyst website at https://catalyst.deanza.edu/
to login. Please note that you will be unable
to login until the first day of class
. Be sure you are using your correct username and password - do not use your social security number or international "99" number. If you need help logging in or finding your
student ID, please view the short instructional video at: https://catalyst.deanza.edu/?pg=mod1
. Additional instructions and assistance can be found on the Catalyst website
De Anza College Bookstore Contact Information
De Anza College Library Services are available for all students and faculty, both on and off campus.
Please consult the library website for a complete description of the library services and hours:
De Anza College Library: http://www.deanza.edu/library/
Services of particular interest to off campus students include:
- Access to the Library Catalog
which includes books, DVDs, and course reserves. Here is a link to the library catalog:
- Article Databases and Research Databases The library subscribes to several electronic databases which
provide access to thousands of full-text journals, newspapers, and magazine articles. Research databases
include: LEXIS NEXIS Academic, Encyclopedia Britannica Online and a Practice Test Database which contains
Nursing Exams, TOEFL Preparation, College Entrance Exams, and many more.
To use the article or research databases from an off campus computer, log in with your 14 digit library
number or eight digit student id number. These instructions are repeated on the first page of the library
website along with descriptions of all the online resources provided.