Page 153 - DAC_Catalog_2021-2022

CHEM 30A COMM 9
or COMM 9H
EWRT 1B
or EWRT 1BH
EWRT 2
or EWRT 2H
MATH 1A
or MATH 1AH or MATH 12
PHIL 3 PHIL 4 PSYC 4 PSYC 5 PSYC 6 PSYC 9
PSYC 12
SOC 1
Major Transfer GE Electives
Introduction to General,
Organic and Biochemistry I (5) Argumentation: Analysis of Oral and
Written Communication (5)
Argumentation: Analysis of Oral and
Written Communication - HONORS (5) Reading, Writing and Research (5)
Reading, Writing and Research - HONORS (5) Critical Reading, Writing and Thinking (5) Critical Reading, Writing and
Thinking - HONORS (5)
Calculus (5)
Calculus - HONORS (5)
Introductory Calculus for Business and
Social Science (5)
Critical Thinking and Writing (5)
Critical Thinking (4)
Abnormal Psychology (4)
Introduction to Theories of Personality (4) Introduction to Humanistic Psychology (4) Psychology of Human Relationships
and Normal Adjustment (4)
Psychology of Gender
also listed as WMST 12
Introduction to Sociology (4)
BUS 90 JOUR 2 JOUR 21A JOUR 21B JOUR 80
Principles of Marketing 5 Media and Its Impact on Society 4 News Writing and Reporting 3 Feature Writing and Reporting 3 Introduction to Public Relations 4
Psychology for Transfer
CSU GE or (IGETC for CSU) (51-62 units) CSU-transferrable elective courses required when the major units plus transfer GE units
total is less than 90
Total Units Required ......................................90
Public Relations
Certificate of Achievement-Advanced
The Certificate of Achievement-Advanced in Public Relations meets the needs of community college students seeking training in a skill set in preparation for a career in public relations, promotions, marketing communication or fundraising.
Program Learning Outcomes: Upon completion, students will be able to
• Demonstrate competency in the basics of journalistic and
public relations writing, including structure of a story and a
press release
• Demonstrate competency in research, information gathering
and critical analysis of information using techniques such as
observation, online research and interviewing
• Demonstrate understanding of marketing and communication
in organizational structures
• Summarize appropriate steps to gain employment in public
relations industry
1. Meet the requirements for this certificate level.
2. Complete the following.
PUBLIC RELATIONS
Public Relations
Certificate of Achievement
The Certificate of Achievement in Public Relations meets
the needs of community college students and working professionals in areas such as sales, fundraising or marketing who wish to expand their skill repertoire in the area of public relations. Potential careers upon completion include public relations specialist, public relations and fundraising manager, or advertising and promotion manager.
Program Learning Outcomes: Upon completion, students will be able to
• Demonstrate competency in the basics of journalistic and
public relations writing, including structure of a story and a
press release
• Demonstrate competency in research, information gathering
and critical analysis of information using techniques such as
observation, online research and interviewing
• Summarize appropriate steps to gain employment in public
relations industry
1. Meet the requirements for this certificate level.
2. Complete the following.
BUS 90 BUS 94 JOUR 2 JOUR 21A JOUR 21B JOUR 61A JOUR 80
Principles of Marketing 5 Social Media Marketing Strategies 5 Media and Its Impact on Society 4 News Writing and Reporting 3 Feature Writing and Reporting 3 Student News Media Production I 3 Introduction to Public Relations 4
30-34
Complete one course: 3-5
BUS 94 JOUR 61A
Social Media Marketing Strategies (5)
Student News Media Production I (3)
Total Units Required ................................ 22-24
152
2O21-2O22 DE ANZA COLLEGE CATALOG
Complete three courses: 11-15
BUS 10 BUS 89 COMM 70
or COMM 70H
EWRT 1B
or EWRT 1BH
EWRT 2
or EWRT 2H
JOUR 61B JOUR 61C
Introduction to Business (5)
Advertising (5)
Effective Organizational Communication (5) Effective Organizational
Communication - HONORS (5)
Reading, Writing and Research (5)
Reading, Writing and Research - HONORS (5) Critical Reading, Writing and Thinking (5)
Critical Reading, Writing and
Thinking - HONORS (5)
Student News Media Production II (3)
Editorial Leadership for
Student News Media (3)
Total Units Required ................................ 38-42