Page 183 - DAC_Catalog_2021-2022

All courses are for unit credit and apply to a De Anza associate degree unless otherwise noted.
B BUS 58 The Business Plan
Advisory: EWRT 211 and READ 211, or ESL 272 and 273; BUS 55.
4 Units
BUS 94 Social Media Marketing Strategies 5 Units
(Formerly BUS 59.)
Advisory: EWRT 1A or EWRT 1AH or (EWRT 1AS and EWRT 1AT) or ESL 5; MATH 210 or equivalent; BUS 90.
Five hours lecture (60 hours total per quarter).
This course will explore social media as an effective delivery platform in marketing, specifically in promotion programs and product/service delivery. It will also analyze the strengths and weaknesses of major platforms and analytical tools and evaluate the cost-effectiveness and impacts on the overall marketing objectives of a business. There will be an emphasis on customer relationship-building, public relations, event marketing, and sales promotions using social media tactics in developing effective, ethical social media marketing strategies.
BUS 96 Principles of Management 5 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Roles, functions, and responsibilities of management; the external environments and their impact on management.
Career Life Planning
CLP 5 College Major and Career Options 2 Units
(Formerly CLP 75.)
(Students may enroll in either CLP 5 or CLP 7, but not both, for credit.)
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Two hours lecture (24 hours total per quarter).
This course helps students to identify compatible college majors and career options by completing a variety of self-assessment inventories. Students will examine how individual, family, social, and cultural perspectives influence the college major and career decision-making process. The course will review college major and career myths, the purpose and structure of higher education, and organizational structures found in employment settings.
CLP 7 Self-Assessment 4 Units
(Formerly CLP 70.)
(See general education pages for the requirements this course meets.)
(Students may enroll in either CLP 5 or CLP 7, but not both, for credit.)
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Four hours lecture (48 hours total per quarter).
Comprehensive approach to career and life planning. Examine the decision-making process by exploring theories in career development and other factors such as familial, social, and cultural issues that influence career and lifestyle choices. Utilize self-assessment inventories to identify individual interests, values, skills, and personality types as they relate to career/college major options. Become familiar with career development software, related technology and develop skills to enhance the job search process.
Chemistry
CHEM 1A General Chemistry 5 Units
(See general education pages for the requirements this course meets.)
(Not open to students with credit in CHEM 1AH.)
Prerequisite: CHEM 25 or CHEM 30A or satisfactory score on the Chemistry Placement Test; MATH 114 or MATH 130 or equivalent.
Advisory: EWRT 1A or EWRT 1AH or (EWRT 1AS and EWRT 1AT) or ESL 5. Three hours lecture, six hours laboratory (108 hours total per quarter).
This course provides an introduction to the structure and reactivity of matter at the molecular level, as well as an application of critical reasoning to modern chemical theory and structured numerical problem-solving. Students will learn the development of molecular structure from rudimentary quantum mechanics, including an introduction to ionic and covalent bonding; chemical problem solving involving both formula and reaction stoichiometry employing the unit analysis method, and be introduced to thermochemistry and a discussion of the first law of thermodynamics.
CHEM 1AH General Chemistry - HONORS 5 Units
(See general education pages for the requirements this course meets.)
(Not open to students with credit in CHEM 1A.)
(Admission into this course requires consent of the Honors Program Coordinator.) Prerequisite: CHEM 25 or CHEM 30A or satisfactory score on the Chemistry Placement Test; MATH 114 or MATH 130 or equivalent.
Advisory: EWRT 1A or EWRT 1AH or (EWRT 1AS and EWRT 1AT) or ESL 5. Three hours lecture, six hours laboratory (108 hours total per quarter).
C Four hours lecture (48 hours total per quarter).
Learn how to effectively organize the resources required to establish a new business and obtain financing by writing an analysis of the prospective business enterprise.
BUS 60 International Business Management 5 Units
Advisory: EWRT 1A or EWRT 1AH or (EWRT 1AS and EWRT 1AT) or ESL 5.
Five hours lecture (60 hours total per quarter).
International Business and its functions in a diverse global economy. Understanding cross-border trade and investment; distance, time zone and language issues; national differences in government regulation, culture, and business systems.
BUS 65 Leadership 5 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
This course will teach students to develop effectiveness in leadership situations, understand the complex challenges of leadership, and adapt leadership techniques to build successful relationships in a culturally diverse world.
BUS 70 Principles of E-Commerce 5 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Theory and practice of effectively conducting and managing business over the Internet. Insights into e-commerce models, strategy, technology, auctions, and marketing. Students are expected to complete computer assignments.
BUS 73 International Marketing 5 Units
Advisory: EWRT 1A or EWRT 1AH or (EWRT 1AS and EWRT 1AT) or ESL 5.
Five hours lecture (60 hours total per quarter).
An introduction to the marketing practices that organizations employ when operating across national borders, with a focus on foreign marketing environments, people, and cultures and their influences on the total marketing process.
BUS 85 Business Communication
3 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Three hours lecture (36 hours total per quarter).
Application of writing skills to business communications; public relations functions of business correspondence.
BUS 87 Introduction to Selling
4 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Four hours lecture (48 hours total per quarter).
This course introduces the principles and practices of effective selling and includes the topics of the selling process, sales research, sales communication, and sales ethics.
BUS 89 Advertising
5 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.
BUS 90 Principles of Marketing 5 Units
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Five hours lecture (60 hours total per quarter).
Fundamentals of marketing: product planning and development; pricing strategies; and marketing channels.
BUS 91 Introduction to Personal Finance 4 Units
(See general education pages for the requirements this course meets.)
Advisory: EWRT 211 and READ 211, or ESL 272 and 273.
Four hours lecture (48 hours total per quarter).
This course analyzes a variety of texts, models and theories relating to core personal finance concepts including budgeting, saving, borrowing, investing and risk management. Students will practice applying quantitative reasoning tools to answer personal financial planning questions relating to money management, tax strategy, consumer credit, purchasing decisions, insurance, investing, retirement and estate planning.
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2O21-2O22 DE ANZA COLLEGE CATALOG